ALL ABOUT SLOW FASHION

Qualified as an eco-responsible approach or ethical fashion, slow fashion is a concept that has recently revolutionized consumption habits in terms of fashion. This new model opposed to fast fashion which encourages to consume a lot, revisits our way of consuming fashion by prioritizing the quality of the products.

Let's discover this new concept and how to use it.

What is slow fashion?

The slow fashion movement appeared in the 1990s to overcome the excesses of fast fashion. This term, coined by author and professor kate Fletche r, is part of a slowdown and advocates clothing design that is faithful to respect for the environment, animals and the people who work on the production line.

Slow fashion relies on ethical and sustainable fashion. It does not hesitate to be transparent about its means of production and can often suggest the term “fair price” to express the way in which it has calculated the price of its articles for the general public from the cost price. She will therefore say that the high price of the clothes is explained by the fair remuneration of the people who make the clothes in good production conditions, which is based on real know-how and the choice of quality raw materials. In short, slow fashion is about prioritizing quality over quantity.

The principles of slow fashion

Two main principles hold the reins of ethical brands.

• A minimalist production method : No more mass production with slow fashion, which instead relies on less intensive production. Small quantities are therefore preferred and some brands even offer pre-order only collections. This allows, among other things, to control costs and also to limit the environmental footprint.
• The choice of eco-responsible materials : The making of clothes in slow fashion is done through eco-responsible materials, quality raw materials.

Some alternatives to slow fashion

Subsequent to being part of a strictly slow fashion movement, many possibilities that one does not think of at first sight, based on the principles of this movement are offered to consumers.

• Rethinking the way you consume: This is one of the fundamental principles of slow fashion and eco-responsible dressing. Beyond shopping for fun, you have to rethink the way you consume fashion and just stock up out of necessity.
• Think about repairing: Trying to sew on a button, embroider, add details to an old garment, or even find a second use for it (by transforming holey jeans into shorts for example), can give new details to his clothes. Think sewing and mending with edge ways.
• Think about renting clothes: For an evening, for example, if you can't buy a piece of clothing and only wear it once or twice, renting it saves money.

For what you need to remember, consuming slow fashion is not just limited to buying ethical branded clothing. Consuming ethically means consuming differently but in a reasoned way.